Founded in 2006 by Danish designer Irene Hviid Omme, My Soul Denmark creates distinctive fashion for women who embrace individuality and bold, unconventional style. Each collection challenges the ordinary through unexpected silhouettes, thoughtful details, and exceptional craftsmanship.
Made from carefully selected, premium-quality fabrics, My Soul designs are created to feel luxurious, wear beautifully, and stand the test of time. The brand’s commitment to quality encourages a more thoughtful approach to fashion—favoring lasting pieces over disposable trends.
Designed with versatility and longevity in mind, each garment can be effortlessly mixed and matched across seasons. My Soul Denmark celebrates slow fashion, conscious dressing, and personal expression, creating clothing that evolves with the woman who wears it.
My Soul Denmark — bold individuality, timeless quality, and consciously crafted Danish fashion.
Irene Hviid Omme